Office Space for Rent in the Rubinstein Twins: Everything You Need to Know
The Rubinstein Twins are two identical towers in the Rubinstein complex in Tel Aviv. Modern towers with floor plates of ~1,200 sqm, in a convenient location within an area that keeps establishing itself as a business hub. If you're looking for office space in Tel Aviv in the Hassan Arafa district, you've probably already heard of this address.
Prices run around 150-160 ILS/sqm. That buys a high-end building without reaching Sarona prices. The tenant mix is an interesting one: from Herzog Fox Neeman (one of Israel's largest law firms) to monday.com and NVIDIA.
| Detail | Info |
|---|---|
| Floor plate | ~1,200 sqm |
| Price | 150-160 ILS/sqm |
| Towers | 2 twins |
Location & Transit
The Hassan Arafa district in Tel Aviv, right next to the Karlibach light rail station. Very accessible for Tel Aviv-based employees on foot or by bicycle thanks to the new bike lanes. HaShalom train station is about 16 minutes' walk or 4 minutes by bus. At street level there's a large dining complex with cafes and restaurants, plus a green ecological park.
Who's in the Building
An impressive tenant list: Herzog Fox Neeman (one of Israel's leading law firms), Decart, monday.com and NVIDIA.
When Herzog and NVIDIA choose a building, it says the standard is high. Yet the price (150-160 ILS/sqm) remains relatively accessible compared to other buildings with tenants of a similar caliber.
The Rubinstein Twins suit companies that want a high-end building, serious neighbors, and a price that doesn't break the budget. Floor plates of 1,200 sqm open the door to mid-sized companies as well.
How It Compares to Nearby Towers
The Hassan Arafa district has become a hub of new office towers in recent years. Here's how the Rubinstein Twins stack up against the neighbors:
| Tower | Typical floor | Price/sqm | Profile |
|---|---|---|---|
| Rubinstein Twins | 1,200 sqm | 150-160 ILS | Major firms + tech |
| SKY Tower | 1,200 sqm | 130-160 ILS | Growth-stage startups |
| Acro Tower | 1,100 sqm | 140-170 ILS | Tech + terraces |
| Azrieli Sarona | 2,400 sqm | 180-200 ILS | Large corporations |
Rubinstein's edge over SKY and Acro: higher-caliber tenants (Herzog, NVIDIA, monday), which gives the address a prestige that's disproportionate to the price. Versus Azrieli Sarona: half the price, with compact floors that suit smaller companies.
Hassan Arafa District: Why Here
The Hassan Arafa district has been transformed in recent years. From an aging industrial zone it has become a new tech hub with towers, restaurants, a green ecological park and new infrastructure.
What's on the street
At the base of the towers there's a large dining complex with a variety of restaurants and cafes. The green ecological park built in the area is among the most beautiful in Tel Aviv, offering employees green space for their breaks.
Accessibility for Tel Aviv-based employees
The location is excellent for anyone living in Tel Aviv. The Karlibach light rail station is right next door. The area's new bike lanes connect directly to the city center. HaShalom train station is about 16 minutes' walk or 4 minutes by bus. That's an advantage when recruiting employees who live in the city and prefer not to drive.
In our experience, companies that move to Hassan Arafa report high employee satisfaction, mainly thanks to the combination of a new building, green space, and a price that doesn't force compromises on salaries.
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Why did Herzog Fox and NVIDIA choose Rubinstein?
Rubinstein offers a high-end building at 150-160 ILS/sqm, far less than towers in Sarona (180-240). For companies that want a serious address with top-tier neighbors, without paying the Sarona premium, Rubinstein is an excellent middle ground.
Tell us what you need. We'll check what's available now and come back with options that match your size and budget. SQM specializes in office brokerage for tech companies in Tel Aviv.